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Falls Church Man Launches Cooking Rub, Pie Mix Company

Bob Stifel works from his kitchen doing something he has always loved.

Bob Stifel loves getting in the kitchen and preparing a good meal for people and he’s done that for more than half of his 55 years of life.

The Falls Church resident also knows there are people out there who want to be able to prepare a meal for their family and friends but may be confounded by some recipes. It’s that group of people that led Stifel to start Bob’s Best Quality.

Only four months old, the company sells two types of dry rubs to cook with and an apple pie mix that includes everything but the crust and apples.

“I’m reinventing myself after 27 years in IT,” Stifel said Monday inside The Local Market. “I recently decided life was short and you need to follow your dream.”

A 1978 graduate of the Culinary Institute of America in New York, Stifel has his home kitchen certified by Virginia to produce his product. On his blog, Stifel posts recipes people have created using his dry rubs. Stifel says he and his wife, Theresa Stifel, who owns Stifel and Capra, are “Falls Churchites.”

Customers who walked into The Local Market Monday to see his demonstration were privileged to see the secret to Stifel’s method to making the perfect apple pie for the holidays – six Granny Smith apples, store-bought fresh piecrust and his pie mix that includes all the seasoning you’ll need. One by one, people tried samples of two pies he made using his method, stopping some in their tracks to turn back with a smile and a few good words.

“When I was creating this mix, I thought if an extreme novice could make a pie in an hour, I may be onto something,” Stifel said. “I love to bake pies but some people are afraid of pies.”

After years of working for others, Stifel said it’s liberating and scary to have his own business. He resigned from an IT job in April before launching his own business in July. He says there is a lot of work involved but the reward of working from home makes it worth it.

“To be home when the kids get home from school to hear about their day is great,” Stifel said.

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Bob Stifel November 20, 2012 at 12:26 PM
Andre- thanks so much for the wonderful piece you did on my fledgling company. It was terrific talking to you and I hope you enjoyed the pie. BTW - link above to Stifel and Capra is not working correctly. It goes to an outdated address with pictures of Govt. center? Correct link is http://StifelandCapra.com Drop by store first Friday so you can try some holiday items made with my rubs. - Bob Stifel
Kristin Clarke November 20, 2012 at 12:43 PM
Anyone who has been to the Stifels' traditional pig roast every September that attracts hundreds of friends knows how great Bob's spice mixes are. Folks have been urging him for years to take his fresh and inventive flavorings to market commercially. I have already given at least a half-dozen of his jars to business colleagues as thank-you's. Great stocking stuffers and less than $7, too! I love supporting a local business, too, along with the American dream.
Andre L. Taylor November 20, 2012 at 02:43 PM
Thanks, Bob! I don't know how those pics got connected to Stifel and Capra, but I have gone in and fixed it in our directory listing. The link above goes to the directory listing on Patch. It was really great meeting you Monday and thanks for taking time out to chat with me. :)

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